It Started Around A Campfire
The idea for “THC Provisions” emerged around a campfire in early 2020, in the heart of the Texas Hill Country. Inspired by conversations about life, creativity, and a connection to something greater than ourselves, we began designing Texas-inspired artwork and dreaming up a vision for a different kind of company.

We Prioritized Creative Integrity
Most products on the shelf these days are made by faceless corporations and greedy entrepreneurs who are simply chasing money. From day one we’ve been committed to making products that we are genuinely proud to promote, while building a business that is 100% aligned with our personal morals and values.

We started with a clever Texas-themed design prompt and a fuzzy North Star to prioritize creative integrity over financial opportunities. Today, that vision has crystallized into a clear mission: use our growing resources to help artists across Texas make more art.

Supporting Texas Artists
A few weeks before SXSW 2024, we transformed the back room of our 1930s train station HQ in South Austin into a simple recording studio and invited a handful of musicians over to record acoustic versions of their original music.

We were quickly bombarded with requests from amazing musicians all over the state asking to come by and record a Chill Country Session.

Since then, we’ve recorded hundreds of sessions, generated millions of listens, and created new opportunities for talented up-and-coming artists across Texas.